Peter D. Graves has more than 20 years of experience in feature film production, marketing and strategic planning, including four years as co-president and COO of PolyGram Films. He has been directly involved (either as producer, executive producer, c-level executive or executive consultant) in the production and/or marketing and release of over 300 films that have accounted for 60 Academy Award nominations, 15 Academy Award wins and $4 billion in worldwide gross. Graves has also been a credited producer or executive producer on 15 films, including Terminator Salvation, Planet 51, Killer Elite, W, Very Good Girls, Tomorrow When the War Began and From the Rough. He now heads up his own film production, marketing and financial consulting firm, Cinemarket, LLC.
From 1996 to 2000 Graves served as co-president and COO of PolyGram Films, as well as being CMO for the company. In this capacity, he oversaw a staff of 137 and was responsible for yearly budgets in excess of $200 million. During this period, PolyGram’s production and release slate included such films as The Game, What Dreams May Come, Barney, The Borrowers, Pitch Black, Notting Hill and Very Bad Things. PolyGram’s Gramercy label production and release slate included Elizabeth, Lock, Stock and Two Smoking Barrels, Being John Malkovich, Bean and The Big Lebowski.
Graves has also served as an executive marketing consultant (credited or uncredited) for a wide range of films, including Love and Mercy, Samsara, The Way Back, The Messenger, Defiance, The Producers, The Bank Job, Terminator 3: Rise of the Machines, Resident Evil, Love Actually, The Perfect Storm, I Heart Huckabees, K-19: The Widowmaker, Kinsey, Alexander, The Score, Enemy at the Gates, White Oleander, Nurse Betty, Notting Hill, Braveheart, Four Weddings and a Funeral, Fargo, Maverick, When We Were Kings, Eddie, Gridlock’d, The Usual Suspects, Forever Young, the Highlander film series, The Adventures of Priscilla, Queen of the Desert, Sleepers, Mr. Holland’s Opus, Dead Man Walking, Candyman, The Ghost and the Darkness, Portrait of a Lady, Pay It Forward, Kalifornia, Wild at Heart, Bill & Ted’s Excellent Adventure, The First Power, Texasville, Red Rock West and Franco Zeffirelli’s Hamlet. He also oversaw the entire PolyGram/Gramercy release schedule from 1992 to 2000 and the Nelson Entertainment release schedule from 1987 to 1991.
As producer, executive producer or independent advisor/consultant, Graves provides strategic oversight and financial management of a film’s entire revenue waterfall performance. Working in both the domestic and international markets, he brings an unparalleled long-term production and marketing perspective to a film’s entire production process, from initial concept and financing through to its ultimate worldwide release in all media.
Graves also has a strong financial, managerial and general entertainment business background, having served as executive vice president and CMO at Nelson Entertainment, corporate vice president at MGM/UA and executive director at Warner Communications, where he managed corporate communications and investor relations.
Graves was educated at Dartmouth College and is a member of the Academy of Motion Picture Arts and Sciences.